Product Roadmap: Bring your product strategy to life in 2019

bring your product strategy to life

You have done your research. The team has listed out strengths, weaknesses, opportunities, and threats. Now it is time to document your product roadmap to make it clear to everyone. Essentially, the next phase will bring your product strategy to life. Focus your objectives to a tight set at first. The idea is to start with a 60-second marketing pitch to describe your value proposition.

Start with a concise statement supported by your research data. Use it as a foundation. Next, build it up with a presentation of your road map to highlight how you achieve your goals. Each area of your presentation will need its own format. However, don’t let the presentation style choices bog you down. The display choices can be changed. The main point to remember is that this file works as a living asset. It is to be brought out as a reference when making milestone decisions concerning your mobile app product roadmap.

Visual Aids

A product roadmap is a high-level summary that maps out your product vision and overarching product strategy. A product roadmap communicates the why behind what you’re building. It’s a strategic document as well as a plan for executing your strategy. It’s no secret that a good product roadmap can improve your team’s efficiency. But where do product managers start? Sometimes, it helps to see a well-crafted product roadmap example.

Start Building

Many will comprehend a plan better when they can visualize the components behind it. The tool you use to project your product roadmap should have this ability to promote your mobile strategy visually.

There are several acclaimed software systems that are recommended options. Regardless of the one chosen, make sure it offers help to prioritize tasks. Another specific feature for development teams to look for is its ability to zone in on the minimum viable product for an initial release or update.

There are several acclaimed software systems that are recommended options. Regardless of the one chosen, make sure it offers help to prioritize tasks. Another specific feature for development teams to look for is its ability to zone in on the minimum viable product for an initial release or update.

bring your product strategy to life
A Product Roadmap Example

There are many ways to create a roadmap. The optimal method for communicating a roadmap depends on the product and organization. Regardless of the tool used, roadmaps are often used to manage published versions. The visuals Product Managers create are generally similar.

The file generated is used to facilitate ongoing discussions about the future of your product. Use it during in-person meetings with the larger team. Even if the tool you are using is PowerPoint to make your roadmap, consider it to be something beyond a slide or presentational brief. As the PM, emphasize the meaning, bigger picture, and strategy your file should convey. Treat it as the living asset reflecting the roadmap the organization collaborating on.

Choose your tech stack

As part of your roadmap, the group is ultimately managing the technology behind the mobile app solution. This segment represents a significant number of decisions making up the roadmap journey. To get going on your journey, the key technologies must be selected and used by the tech team. This is what empowers your marketing efforts and moves the group down the product roadmap. These choices represent your technology stack. The motor behind the mobile app’s features, speed, and usability.

Considerations

In addition to the type of solution, the main objectives of your mobile application influence your tech stack. For example, apps with complex load processing or integration needs often are developed using more robust frameworks. Native solutions versus a hybrid approach will take careful consideration. There are many frameworks and programming languages that deliver similar results but can be different terms of functionalities. These core strengths can be powerful influencers on a product’s roadmap.

Team’s Strength

The technology stack gives your project the structure required to bring it to life. How you construct your app also determines the resources needed to maintain it. If there is ever confusion between competing tech stacks, the PM should keep in mind the defined strengths learned in SWOT discussions. Always favor the one your development team is more experienced with and knowledgeable about.

Summary

Product roadmaps are broad in scope and multifaceted. The technology used must be carefully thought out. The tools and methodology will influence training needs, trend research, and internal operational procedures. A roadmap is a powerful tool to bring your product strategy to life. It supports the communication of that strategy. Additionally, it builds organizational alignment across other simultaneous initiatives. Now that you understand what mobile app technology stack means, we can discuss testing.

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