About us

We have a mission

Who Inmediatum is?


We are humans who honor live by creating simple to use and yet robust solutions to solve the world’s most complex problems using innovation strategy and cutting edge technology.

Since technology is created by people not the other way around, we believe that technology should be used to empower people to become better, better doctors, architects, artists, chefs, advisors and investors, better mothers and sisters, better humans.

We foster the usage of technology with the only purpose of empowering people become greater and we call it, humanized technology.

Executive team

Aldo Barba

Chief Research & Officer

Héctor Salcido

Customer Success Manager North América & Europe

Erik Anaya

Customer Success Manager LATAM & Emerging Markets

Carla Serrato

Chief Opportunity Officer

Carlos Serrato

Chairman & Investment Officer

Carmen López

Vice president of Operations LATAM

Cristopher Serrato

Chief Disruption Officer

Why we do it?

We believe that technology is nothing without humans.

Technology is absolutely fantastic for the exchange of information and the exchange of ideas, technology is absolutely wonderful for speeding transactions, it’s wonderful for resourcing and finding people but it is terrible for creating human connections.

World has changed, we live in an era where companies have the option to adapt to the change or die. However we believe that today people and companies have the potential to disrupt and generate change and create impact with a wider scope than never before through innovation and technology.

We innovate because we aim to serve and empower people who visualize a new and better future for everyone, creating their own destiny, changing and inventing something disruptive not because they ‘have to’ but instead because they are willing to transform their industry, their community, their lives, to empower humans to create a better, smarter and brighter tomorrow.

At INMEDIATUM we facilitate human interactions between people and companies that make them grow and thrive using technology, again humanized technology

What is innovation?

Innovation is the process to transform an idea or invention in a good or service that creates value and which our customers are willing to pay for. Here the keywords are ‘creates value’.

It’s not about reinventing the wheel but how to use the existing resources in the best way possible so they can work better today.

Why is innovation important for companies?

Things change, everything is always changing, the market, the economy, the society, the environment and if we only care to adapt to this change, this means to do only enough to survive, then we are doomed to disappear.

Innovation for a company is not adapting to change, is to seize this ‘change’ to transform ourselves and evolve in something better, something that set us at the top of our industry, something that makes us stronger, faster, smarter and makes us keep ahead

Think about the Cirque du Solei, while other circus were competing to have the most beautiful and exotic animals, they took them off all and drove their show to a new target audience the “kids” inside adults. Today they are the biggest and more profitable circus on earth.

Innovation is important to companies for the simple reason that if we don't innovate we disappear.


INMEDIATUM, an Apple mobility partner, is working with Apple to drive mobile-led business transformation and championing iOS to deliver mobile excellence to the enterprise. As experts in mobile consulting, design and the development of best in class, bespoke iOS applications, INMEDIATUM is working with Apple to drive innovation, productivity and efficiency to the enterprise through the use of mobile. More about this partnership
Samsung has partnered with INMEDIATUM as part of its initiative to grow it share of the mobile business market. This partnership focuses on our bespoke android development capabilities and we are also working together to explore and develop location-based technologies and targeting capabilities for Samsung. More info
Urban Airship is a leading provider of end-to-end push messaging management. As a user centric company, INMEDIATUM has partnered with Urban Airship to provide our clients with the capability to maximise adoption of their offerings and improve engagements with end users through the use of this technology.

Successful Innovation

Grow your business using successful innovation
INMEDIATUM is a global innovation agency that enables ambitious brands in the highly crowded and competitive FMCG, Retail and OTC markets to grow your business through innovation.

What do we know as innovation?
At INMEDIATUM, we help you define what success means to you and what innovative practices and techniques you can adopt to be market leaders in your segment.

Why we are the best at growing your business through innovation?
We will work together with you to clearly map out the customer journey, highlight unmet consumer needs, gaps and opportunities in your markets. We do this by using a series of proven innovation techniques and proprietary IP that can be tuned and contextualised for your business and are focused on creating innovation solutions ready to launch on time and on budget.

Let us help you:
Protect - what you have by staying fresh and continuously relevant to your customer
Grow - your share by encouraging your consumer to buy more, attracting new consumer from other brands and categories
Transform - markets and brands by shaping a future through new categories products and services